Marketing

by James Ellison
(Seattle, WA)

I started my medical billing business 18 months ago. I had little money to start with, so I've done almost all my marketing through cold calls. I now have 3 P/T clients and a $300.00/mo income, I also have lot's of providers who are "thinking about it" Any suggestions on how I can get some of these people off the fence, and actually sign up?? This is not much to show for 8,000+ cold calls.


Response:

I certainly understand your frustration in spending so much time and money to get such results. I had a similar experience with one of my first clients.

I’ve had some success in going after one of the “pain points” that many practices have; unpaid or rejected claims. I did this for about 3 months for one client who ended up being my largest one. The practice had a significant amount of outstanding lost revenue in unpaid claims. It gave me an opportunity to get comfortable with me and show them that I could get results.

I haven’t tried this yet but have heard of those who have had success with offering a short free training course for a providers staff on a current topic. This could be something like HIPAA, ICD-10, tips for getting claims paid and collecting from patients up front, meaningful use, etc. A possible venue would be to provide a catered lunch and a short (1 hour) presentation with question & answer. This would take some preparation and investment but would allow a good opportunity to develop contacts relativity quickly.

I encourage our visitors to offer their advice on marketing by clicking on comments link below.

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Your Questions.

Recent Articles

  1. 2017 Physicians Practice Staff Salary Survey Results - Medical Billing & Coding

    May 21, 17 09:36 PM

    Physician's Practice has released their 2017 staff salary survey results. We take a look at the Medical Billing and Coding salaries.

    Read More

  2. Outsourcing Medical Billing Services to India

    May 18, 17 11:52 AM

    Has anyone had experience with their providers medical billing services to companies based in India - or any other country? One of our clients is considering

    Read More

  3. Challenges of Getting New Clients for Established Medical Billing Service

    May 14, 17 10:53 AM

    We have a small medical billing company. We pride ourselves on personalized service and actively, often for free, consulting with our clients to make their

    Read More

Disclaimer and Privacy

All-Things-Medical-Billing.com provides this website as a service. Please read our full Disclaimer and Privacy Policy here.


Copyright 2017 All-Things-Medical-Billing.com