Marketing

by James Ellison
(Seattle, WA)

I started my medical billing business 18 months ago. I had little money to start with, so I've done almost all my marketing through cold calls. I now have 3 P/T clients and a $300.00/mo income, I also have lot's of providers who are "thinking about it" Any suggestions on how I can get some of these people off the fence, and actually sign up?? This is not much to show for 8,000+ cold calls.


Response:

I certainly understand your frustration in spending so much time and money to get such results. I had a similar experience with one of my first clients.

I’ve had some success in going after one of the “pain points” that many practices have; unpaid or rejected claims. I did this for about 3 months for one client who ended up being my largest one. The practice had a significant amount of outstanding lost revenue in unpaid claims. It gave me an opportunity to get comfortable with me and show them that I could get results.

I haven’t tried this yet but have heard of those who have had success with offering a short free training course for a providers staff on a current topic. This could be something like HIPAA, ICD-10, tips for getting claims paid and collecting from patients up front, meaningful use, etc. A possible venue would be to provide a catered lunch and a short (1 hour) presentation with question & answer. This would take some preparation and investment but would allow a good opportunity to develop contacts relativity quickly.

I encourage our visitors to offer their advice on marketing by clicking on comments link below.

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Your Questions.


Copyright 2016 All-Things-Medical-Billing.com